New partnership boosts Trump Media stock after Crypto.com ETF announcement
Trump Media Teams Up with Crypto.com
Shares of Trump Media surged 9% in after-hours trading on Monday after the company announced a strategic agreement with Crypto.com. The partnership aims to launch exchange-traded funds (ETFs) and related financial products.
Trump’s Crypto Expansion Continues
Trump Media, the parent company of Truth Social, has faced investor struggles despite Donald Trump’s political resurgence. The stock had fallen 38% in 2025 before this latest uptick. The new ETF deal is expected to bring fresh interest, expanding Trump’s growing presence in the cryptocurrency sector.
“Made in America” ETFs to Launch Soon
According to Trump Media’s press release, the ETFs will focus on “Made in America” investments. Their launch is pending regulatory approval but is expected later this year. This move follows Trump’s previous crypto ventures, including Trump-branded NFTs, memecoins, and plans for a crypto bank.
Blurring Business and Politics
Trump remains the majority owner of Trump Media, a company valued at approximately $4.6 billion. Despite its high valuation, the firm reported a $400 million loss in 2024 against just $3.6 million in revenue. The new ETF initiative further intertwines Trump’s business and political endeavors.
Crypto.com to Handle Technical Aspects
Crypto.com and its U.S. affiliate, Foris Capital, will oversee the technical aspects of the ETF rollout. The crypto firm will provide backend technology, custody services, and digital assets, including Bitcoin and Cronos, alongside traditional securities in industries like energy.
Truth.Fi Leads Trump’s Fintech Push
The ETFs will be marketed under Trump Media’s newly established fintech brand, Truth.Fi. Crypto.com CEO Kris Marszalek emphasized the importance of aligning with “a brand with a loyal following.” The funds will be available internationally, including in Europe and Asia, via major brokerage platforms and the Crypto.com app, which boasts 140 million users worldwide.
Market Reaction and Future Outlook
Trump Media’s stock gained momentum following the ETF announcement, signaling renewed investor confidence. If regulatory approval is secured, the ETFs could mark a significant expansion of Trump’s financial ventures, further cementing his influence in the cryptocurrency space.
Disclaimer:
The information provided on 13Desk is for informational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with a qualified financial advisor before making any investment decisions. Investing in cryptocurrencies carries risks, and you should only invest what you can afford to lose. 13Desk is not responsible for any financial losses incurred from your investment activities.
