Formula 1 and Crypto.com expand their collaboration to deliver exclusive fan experiences, underscoring crypto’s role in sports.
Partnership Extended Through 2030
Formula 1 and Crypto.com have announced the extension of their partnership through 2030. This collaboration, which began in 2021, aims to enhance fan engagement with exclusive experiences at key races over the next five years.
We extended our exclusive partnership with F1 until 2030. Between F1, UFC and Champions League Crypto.com has by far the strongest brand visibility of any company in our industry.
Long-Term Vision for Sports and Crypto
Emily Prazer, Chief Commercial Officer of Formula 1, emphasized the importance of the partnership:
“Our sport has changed significantly, and we’re delighted to continue with Crypto.com, one of our longest-term partners. We look forward to their race activations engaging fans worldwide.”
Significant Growth for Both Partners
Since the partnership’s inception, Formula 1 has seen its audience grow to 1.5 billion viewers, while Crypto.com has become one of the most recognized crypto brands globally, boasting over 100 million users.
Steven Kalifowitz, Chief Marketing Officer of Crypto.com, stated:
“We are bullish on the future of crypto and excited to maintain our momentum with Formula 1. This partnership has been instrumental in our brand’s global recognition.”
Crypto.com Meets With President-elect Trump
The announcement comes as Crypto.com expands its initiatives, including its Roadmap 2025 project. CEO Kris Marszalek recently met with President-elect Donald Trump to discuss federal crypto strategies, including the development of a national bitcoin stockpile.
Trump, a vocal crypto supporter, has pledged to enact favorable regulations. At the Bitcoin 2024 Conference, he remarked:
“The rules will be written by the people who love your industry, not hate your industry.”
Crypto’s Growing Role in Sports
The extended partnership reflects the deepening integration of cryptocurrency in global sports, using Formula 1’s massive platform to promote crypto adoption. This collaboration underscores the resilience and potential of the crypto industry.
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