Doodles NFT brand pivots away from corporate tie-ins to embrace community-driven growth.
Doodles Introduces DOOD Token on Solana
Doodles, a leading Ethereum-based NFT project, has announced the launch of its own Solana-based token, DOOD. The shift marks a new era for the brand as it moves away from traditional corporate partnerships in favor of community-focused engagement.
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New Leadership and a Change in Direction
Scott Martin, known in the NFT space as Burnt Toast, has taken over as CEO of Doodles, replacing Julian Holguin. Under Holguin’s leadership, the brand secured high-profile collaborations with McDonald’s, Adidas, and Pharrell Williams. However, Martin aims to move away from what he calls “extractive” corporate deals that alienate the project’s core community.
Rethinking Corporate Tie-Ins
Martin cited previous collaborations—such as the Rubik’s Cube digital wearable packs—as examples of forced commercialization. While McDonald’s and Pharrell Williams will remain brand partners, future activations will focus on meaningful engagement rather than convoluted digital collectibles that lack intrinsic value.
DOOD: A Meme Coin with Utility Aspirations
The newly announced DOOD token will launch on Solana, which has become a hotspot for meme coin activity. With a total supply of 10 billion tokens, DOOD is initially positioned as a meme coin but is expected to evolve into a utility token, underpinning gamified experiences and interactive Doodles-related apps.
Future Expansion to Base Network
Doodles also plans to create a bridge for DOOD to migrate to Coinbase’s Ethereum layer-2 network, Base. This move aligns with Doodles’ previous initiatives on Ethereum while taking advantage of Solana’s high-speed, low-cost transactions.
Community-Driven Engagement at the Forefront
Martin envisions a future where Doodles holders actively shape the project’s direction. One proposed idea involves an art installation where users can spend DOOD tokens to control the fate of a suspended sculpture. Such experimental engagement tactics underscore Doodles’ new commitment to interactive storytelling.
A Bold Move in a New Regulatory Landscape
Under the previous U.S. administration, NFT-related token launches faced regulatory uncertainty. However, with shifting policies under the Trump administration, projects like Doodles now see an opportunity to openly embrace tokenized ecosystems.
A Competitive Asset for Holders
While Martin acknowledges that existing crypto tokens could power Doodles’ ecosystem, he argues that launching DOOD aligns with the project’s responsibility to create value for its community. The token’s market performance will determine whether this move solidifies Doodles’ position as a leader in the evolving NFT landscape.
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