Crypto sponsorships surge to $170 million for the 2024/25 football season amid gambling ad bans.
Crypto Sponsorships in Premier League
Premier League clubs have secured $170 million from crypto companies for the upcoming season. This increase follows new rules banning gambling ads, with restrictions tightening by mid-2026. Crypto firms have quickly taken the opportunity to sponsor teams, aiming to fill this gap.
Major Crypto Sponsorships Secured
Top clubs, including Manchester City, Tottenham, and Atlético Madrid, have partnered with crypto firms. Manchester City renewed its deal with OKX for three years, valued at $70 million. Similarly, Kraken sponsors Tottenham Hotspur, among others, highlighting the growing role of crypto in sports marketing.
Crypto Taking Over Gambling Sponsorships
Gambling companies have long been a major revenue source for Premier League clubs. However, new bans have shifted the landscape. With the phase-out of front-of-shirt gambling ads, crypto companies have begun to replace this sponsorship, stepping into the spotlight.
Crypto’s Role in Football’s New Era
As gambling restrictions rise, this sponsorship marks a new chapter for football clubs. These deals offer financial support and help restore confidence in the crypto sector after major collapses like FTX and Voyager Digital.
Crypto’s Influence on Football Sponsorship
Crypto companies are becoming key players in the sports sponsorship scene. This shift reflects both changing regulations in football and efforts to rebuild the crypto industry’s reputation.
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