Summary:
- New Sponsorship: Crypto.com has become the official sponsor of the UEFA Champions League, with the partnership to be officially revealed at the UEFA Super Cup match in Warsaw.
- Past Deal: The exchange had previously withdrawn from a similar sponsorship deal in 2022, which was reportedly valued at $495 million, due to legal challenges in Europe.
- Undisclosed Terms: The financial details and length of the new multiyear agreement have not been disclosed.
Crypto.com has announced its official sponsorship of the UEFA Champions League, Europe’s premier club soccer competition, marking a significant partnership nearly two years after stepping back from a similar deal. The exchange will be unveiled as the official sponsor at the upcoming UEFA Super Cup match between Real Madrid and Atalanta in Warsaw.
While the specific financial terms and duration of the new multiyear deal remain undisclosed, this move follows Crypto.com’s decision to back out of a previous five-year sponsorship agreement in 2022. That deal, reportedly worth $495 million, was abandoned due to legal issues related to the exchange’s trading licenses in the U.K., France, and Italy.
This new sponsorship underscores Crypto.com’s continued commitment to expanding its presence in the sports world, despite previous setbacks in Europe. The official reveal is expected to take place during the highly anticipated UEFA Super Cup match, further solidifying Crypto.com’s role in global sports sponsorship.
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