Summary:
- Yandex’s New Policy: Russia’s leading search engine, Yandex, has implemented a new policy banning all advertisements related to cryptocurrency services within Russia.
- Regulatory Compliance: The policy change aligns with recent legislation signed by President Vladimir Putin, which enforces strict prohibitions on advertising crypto-related services.
- Scope of the Ban: The ban specifically targets ads for crypto exchanges, blockchain services, smart contracts, crypto mining, and initial coin offerings. It also includes ads promoting earnings from these activities.
- Global Implications: While crypto ads are banned within Russia, Yandex will continue to allow such ads in other countries, subject to local legal requirements and specific restrictions.
Russia’s most prominent search engine, Yandex, has updated its advertising policies to ban all advertisements related to cryptocurrency services within Russia. This policy change comes in response to the latest regulations enacted by the Russian government, including a law signed by President Vladimir Putin that imposes strict prohibitions on the advertising of cryptocurrencies and related services.
Yandex’s new policy, effective immediately, prohibits a wide range of crypto-related advertisements. These include ads for cryptocurrency exchanges, blockchain services, smart contracts, crypto mining, and initial coin offerings (ICOs). The policy also bans any ads promoting earnings from these activities or services that check crypto wallets and transactions for money laundering activities.
For countries outside of Russia, Yandex will continue to allow crypto advertisements, but with specific restrictions. Advertisers must ensure that their ads comply with all local legal requirements and Yandex’s advertising policies. These policies include prohibitions on guarantees of quick earnings, promises of successful deals, references to success stories, and claims that crypto transactions are entirely safe and risk-free.
This move by Yandex reflects the increasing regulatory scrutiny on cryptocurrency activities in Russia and the ongoing efforts to ensure that the digital financial sector operates within the bounds of the law.
Disclaimer:
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